Inspired by sport
Born from nature
Supercharged with science
Be a force
Engineered with bioenergetics
to fit your signature frequency
Natural energies impact the way we feel, the way we think, and how we live
Phia is an energy-inspired company with an all-natural wellness product line created by a world class athlete and engineer. We bridge three thought silos—human performance, laws of science and the vibrations of natural energy. For the past decade, we have journeyed deep into nature with accepted tools of scientific research to assess the energy content of biological essences creating quantum nutrition for the 21st century.
Athlete • Engineer • Alchemist
Our Founder and Happy Scientist, Michelle Roark is a two-time Olympian, chemical engineer and self-proclaimed alchemist. When her sports psychologist suggested that she strive to experience the “zone” with all five of her senses, she decided to create her personal scent of competition. From this quest in the start gate, Michelle found bioenergetics in the lab.
there’s a wave for you
See the tree through the forest
Pop up on your board and enjoy the surf
Ride hands-free on the roller coaster of life
Engage in the precious Present
Float like a butterfly sting like a bee
Born From Nature
Supercharged with Science
Formulated from the bioenergetics of the botanical world
Moisturizing butters from the rainforest
Nourishing nut oils from Africa
Antioxidant rich tropical fruits
Biological essences from the botanical world
Flower petals in each energy bouquet
Countries sourced for rare ingredients
NEVER TESTED ON ANIMALS, NO ARTIFICIAL PRESERVATIVES, FREE OF MEA, DEA, DYES, PARABENS AND SULFATES, GLUTENS.
Who benefits from a phia regimen?
Michelle skied moguls. Kristin is a nurse for Flight for Life. Rico runs a hip-hop studio in Boulder and a school in Haiti. Mary works with 4th graders. Emily promotes happiness with art. Dawn and Garrett launched Wonderbound. Shari practices law and founded a charity for children.
tell us your phia success story
Become a Phia Ambassador
Phia Lab is on a mission to plug everyone into the bioenergetics of nature.
Be part of this adventure and become a Phia ambassador! This means being a part of a community of curious minds, passionate hearts and relentless forces of nature. It means building your social presence, getting pre-launch access to all of our creations, and being in the loop before the rest of the world.