Inspired by sport
Born from nature
Supercharged with science
Be a force
Wellness products
Engineered with bioenergetics
to fit your signature frequency
Natural energies impact the way we feel, the way we think, and how we live
Quantum nutrients
Phia is an energy-inspired company with an all-natural wellness product line created by a world class athlete and engineer. We bridge three thought silos—human performance, laws of science and the vibrations of natural energy. For the past decade, we have journeyed deep into nature with accepted tools of scientific research to assess the energy content of biological essences creating quantum nutrition for the 21st century.
Athlete • Engineer • Alchemist
Our Founder and Happy Scientist, Michelle Roark is a two-time Olympian, chemical engineer and self-proclaimed alchemist. When her sports psychologist suggested that she strive to experience the “zone” with all five of her senses, she decided to create her personal scent of competition. From this quest in the start gate, Michelle found bioenergetics in the lab.
How to use Phia Products
Energy Fit
Determine your signature frequency
Phia for life
Select energy-charged products that fit your lifestyle
The Regimen
Follow the Phia regimen to be the best version of yourself
there’s a wave for you
At Phia Lab, we want you to live with passion, to sparkle… to be a force! While we believe deeply that our products can make that happen, we recognize that one force does not fit all. Based on our research, we developed a proprietary Energy Spectrum to classify biological essences of the botanical world according to their energy content. Complete the Energy Fit Guide to discover your signature energy frequency and learn how the Energy Spectrum can work for you.
phia philosophy
Born From Nature
Supercharged with Science
At Phia, we believe that the complex molecular structures of nature’s purest ingredients contain beneficial attributes and energies that synthetics will never possess. In our lab, we strive to create powerful products by combining the best nature has to offer in perfect mathematical formulations while engineering the physics of nature to amplify energy frequencies in a unique line of bioenergetic Energy Waves. Select the Energy Wave that fits your signature frequency and you will experience quantum nutrition for your energy body.
Formulated from the bioenergetics of the botanical world
5
Moisturizing butters from the rainforest
8
Nourishing nut oils from Africa
7
Antioxidant rich tropical fruits
89
Biological essences from the botanical world
600+
Flower petals in each energy bouquet
50+
Countries sourced for rare ingredients
NEVER TESTED ON ANIMALS, NO ARTIFICIAL PRESERVATIVES, FREE OF MEA, DEA, DYES, PARABENS AND SULFATES, GLUTENS.
Who benefits from a phia regimen?
Michelle skied moguls. Kristin is a nurse for Flight for Life. Rico runs a hip-hop studio in Boulder and a school in Haiti. Mary works with 4th graders. Emily promotes happiness with art. Dawn and Garrett launched Wonderbound. Shari practices law and founded a charity for children.
tell us your phia success story
Become a Phia Ambassador
Phia Lab is on a mission to plug everyone into the bioenergetics of nature.
Be part of this adventure and become a Phia ambassador! This means being a part of a community of curious minds, passionate hearts and relentless forces of nature. It means building your social presence, getting pre-launch access to all of our creations, and being in the loop before the rest of the world.
Phia Exclusively in Salons & Spas
Phia products are exclusively available for retail purchase online and in fine salons and spas.